In the age of 20 megapixel smartphone cameras with six-element lenses, it’s never been easier for people to take decent quality photographs without the help of the professionals. But when it comes to your headshots, getting the professionals in makes solid gold business sense. Here are four good reasons why you should go pro:
Because first impressions still count – bigly
Studies tell us that your image is the first thing people register when they see your profile online. It takes a fraction of a second for them decide whether your headshot – or head portrait – is good enough for them to take the time to find out more. So, your CV and life story may be worth a Hollywood script. But if the picture above them is below standard, no-one will ever read them. Which means your headshot is the gatekeeper to opportunity.
It takes a professional photographer to bring out your professional strengths
Professional photographers are trained – primarily through experience – to bring out your qualities in a photograph. Including qualities you didn’t know you had. Even if you think you’re not photogenic, a pro will find the right angles, head tilts and secret tips to make you look your best professional self. They also have the right lenses, lights, studio spaces and post-production expertise. That’s why you’re paying them.
SPECIAL OFFER for February: we’re offering a 10% discount on all professional studio portraits. Go on, show your online profile a bit of love. If you work for a registered NGO or NPO, we’ll give you an extra 5% off. Contact Patrick today to book your slot.
A professional headshot is a versatile, high-value online calling card
The return on your investment in a well-executed selection of professional headshots is huge to the point of no-brainer. Count up the number of online platforms you appear on and you’ll quickly get the picture. There’re your website, your Facebook business page and Twitter and Instagram profiles. Then there’s your blog and your guest blogs. That’s before we count your comments in discussion forums or even conference profiles. If you want to maximise returns on exposure opportunities, you need the right headshots. Get the picture?
Investing in a professional tells the world you’re a professional
When you pay a professional photographer to take your professional headshot, you are sending out a subliminal message to clients and potential clients that you care about yourself and your image – and you will care about their image just as much. The opposite applies: if you choose to post a no-cost amateur image, you’re telling the world that you believe average is OK. Probably not the best way to win business and influence people.